This is a great question. If you’re thinking of hiring a female voice over artist you probably have your reasons. Personally I think you should use a male voice talent. 🙂
Generally speaking, many casting directors I’ve worked with say a female voice is used when they are trying to sell the product to a predominantly female demographic.
Male voice over artists are used if something needs to have a sense of urgency.
This is a really good article from ABC about why Apple chose to use a female voice for Siri. And did you know that Siri is actually male in the UK and France?
Telephone prompts for large businesses I have found to be mainly female, maybe because traditionally it was a female receptionist who would answer the phones?
I think it really comes down to the product being sold or promoted and of course the target market. If you’re selling footballs to males, you’re going to use a male voice over artist. If you’re selling dolls to little girls, it just makes sense to use a female voice over artist.
One thing I’ve always believe though is that sometimes it’s easy to overthink things. Choose a voice that you believe will work best and go for it. Too much time is wasted otherwise. Get it recorded and on the air!
I’d love to be a part of your next professional voice over recording.